brand identity
logo, color & type system, mini brand book (pdf), social kit. a system that holds together — from the business card to the interface.
from $600
taking projects — july 2026
brand, website, product ui — one system.
etrog design is a small brand & digital studio from israel. we design identities, landing pages and app ui/ux — and take them all the way to working code (figma → react). swiss-minimal taste, no template look.
01
services
web & landing pages
conversion-focused pages, desktop + mobile, designed in figma. optional: we build and ship the page itself — react/vite, fast, clean type.
design from $500 · with build from $900
ui/ux for apps
key screens, a component library and a clickable prototype your developers can actually build from. science-heavy and regulated domains welcome.
from $50 / screen
hourly work from $45/h · fixed scope preferred · revision rounds stated upfront, not discovered later.
02
selected work
2.1
an interface that behaves like a survey instrument
logo → website → client dashboards → field tooling. one visual system compounding across a whole business: hard grid, instrument logic, zero decoration.
2.2
blur → clarity
a patient-education portal where the interface demonstrates the product promise: content resolves from blur into focus. article system, custom illustration set, performance and accessibility work.
2.3
a site that lives in the present perfect: started — and still going
v1 shipped in 2022, v2 rebuilt on next.js — and the collaboration is in its fourth year. proof of the studio promise: we don't disappear after release.
2.4
scientific translation, nothing dumbed down
interface for a pharmacometrics platform: complex science kept intact, made readable. flows, component library, screens ready for development.
2.5
food here isn't content — it's help
a recipe platform in four locales, rtl included: content architecture, ui system, and the engineering to serve it.
2.6
nda closes the names, not the concepts
regulated pharma work: hcp portals and campaign sites taken through legal review and advertising-law compliance. discipline is part of the craft — ask, and we'll walk you through the approach.
we also run our own ai assistant in production, daily. the same engineering standard goes into client work. detailed case studies — on request.
03
process
01
brief
one short call. honest fit check — we tell you if we're not the right studio for this.
02
concepts
two directions on your real content. no lorem ipsum, no mood-board theater.
03
build
tokens → grid → components. design in figma, code in react/vite — or a clean handoff to your team.
04
support
we stay after release: iterations, new sections, retainers — into a fourth year with some clients.
04
faq
where do you work from?
israel, gmt+3. full overlap with europe, mornings with asia, us mornings are our evenings. remote-first, async-friendly.
design only, or code too?
either. figma-only handoff with tokens and components — or we ship the built page ourselves (react/vite).
how do prices work?
fixed scope preferred: you get the number before we start, revision rounds stated upfront. hourly from $45 for open-ended work.
can you work under nda?
yes — a good share of our pharma work is under nda. we show the approach, not the names.
05
have a project? tell us one sentence about it.
we'll answer honestly — even if the honest answer is "you don't need us for this".
found us through upwork? message us there and keep the whole conversation on the platform — we work strictly by upwork's rules. the email above is for direct (non-upwork) clients.